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ComplianceTCPA Damages Per Text Message: How Exposure Adds Up
Per-message damages and class treatment can turn a small compliance gap into a large claim. Here is how the math works and where to look first.
8 min read
IndustryClick to Text Ads: Handling Inbound SMS Leads at Volume
A Google Search ad with a Messages button for iPhone users was spotted this week. Here is what it means for teams that would have to handle the texts.
9 min read
IndustryRCS vs SMS for Business: What to Do Now
RCS is growing, and the GSMA says the next 6-12 months matter. Here is what that means for teams sending SMS at volume, and what to do about it.
8 min read
ComplianceTCPA Proof of Consent for Text Messages: What to Keep
A recent TCPA class action ruling shows consent can be a fight over facts, not an early exit. Here is what consent records high-volume senders should keep.
8 min read
ComplianceTCPA Established Business Relationship Texts: A Limited Shield
A federal court declined to apply the established business relationship exemption to texts sent using a dealer partner's customer data. Here is what that means for senders who text on behalf of partners.
10 min read
ComplianceAre Text Messages Calls Under the TCPA? What to Assume
Courts are split on whether a text is a 'call' under the TCPA. Here is why that argument is a risky thing to build a sending program on.
8 min read
ComplianceTCPA Opt-In Confirmation Text Messages: When Consent Texts Count as Marketing
A federal court let a TCPA claim proceed over a dealership's 'May I communicate with you via text?' message. Here is what high-volume senders should take from it.
7 min read
Compliance10DLC Registration Requirements for High-Volume Senders
A practical guide to 10DLC brand and campaign registration, the mistakes that get campaigns rejected or throttled, and what to prepare before you launch or scale.
7 min read
DeliverabilityWhy Carriers Block Business Text Messages (and Fixes)
Carrier filters can block legitimate business texts even when your platform reports success. Here is what triggers them and how to find the real cause.
8 min read